Tags
Audi, BMW, Honda, LA Auto Show, Michelle Wie, West Coast Customs
I went to the auto show yesterday. Now, I’m from Anchorage, AK, we don’t have auto shows up there, and all the years I’ve lived in LA I’ve never gone. I mean seriously, paying $ to see cars? Don’t get me wrong, I love a hot car, but this is LA, hot cars (and girls) are everyone. So ubiquitous, that it’s not that big a deal (to me.) So, I went. I have to say, it was pretty cool.
We did have a purpose. My mother-in-law needs a new car and we checked out the new models, sat in them, tried them on for size. But I was mainly interested in the presentation, and the new direction. After all, it is sorta a fashion show for cars, right? New colors, lines, redesigns, etc.

Kia, in my humble opinon, did the best merchandising. Right product (styling, options), right price, (inexpensive relatively speaking), right time (recession), for their customer (urban, young men). They collaborated with West Coast Customs on a few cars, and the new products look pretty dope.

They did a Michelle Wie car. Michelle Wie is a young women's golfer. While a stretch, I think this is their attempt at getting urban/sporty girls attention.
Reblogged this on Jono Hodson.